# Seth Godin

During Supernova 18, I had the chance to meet Mister Seth Godin thanks to the VAR .

One of my questions to him was how you can gain someone’s trust. This has been in my mind for quite some time…

His answer: “by action”. Then he took the example of a customer calling a helpdesk and being put on hold… There goes your trust…

It might seem an open door for some but I tend to disagree. The answer might seem obvious but only when you get it on a plate.